Want to know more about us? You’re in the right place.

Our Story

Our Story

Wired Internet Group began back in 1995… and with age comes wisdom, and a receding hairline. Notwithstanding the receding hairline, our underlying principle is that Online Business success is driven by the site user. This means that your site must meet your customers’ needs, and the journey in delivering it must be as painless as possible. If it hurts, you’re over-complicating things.

Our low pain threshold has given rise to a development process that delivers positive outcomes for site users and clients alike.

If you’re after a solution to your receding hairline we can’t help you, but we can probably reduce the rate at which it happens.

custom vs plugin

Custom development versus a CMS with plugins

In today’s open source environment you’d think that there will always be a plugin for your content management system (CMS) that meets your requirements. Unfortunately this isn’t the case. You’ll find plenty of plugins that come close, but you’ll struggle to find one that suits you perfectly. This is akin to putting a square peg in a round hole. It may fit but it’s hardly ideal.

At Wired we believe that a round peg should go into a round hole. This means understanding the customer’s challenges and developing a solution that fits them perfectly, for today and tomorrow.

Sometimes the solution requires a fully custom development, but it may be a combination of custom development supported by off-the-shelf modules. It might even be a custom plugin.

The main thing is, before you really know what the best approach is, you first need to understand your customers. Selecting the most appropriate platform comes after that.

Our Development approach

Our Development approach

When customers ask us how they can ensure a successful project, we recommend they do the following:

  • Pick the right platform, but delay the platform decision until you understand what you need.
  • Understand the bigger picture to reduce risk, by discovering what the business and the users need.
  • Design for your users, because system success will be judged by system users.
  • Create a Specification but keep it flexible so as not to stifle the outcome
  • Find the right development partner – someone that matches your culture – and build a long-term relationship.

For more details, download the free guide:


Questions that Bosses ask frequently

Do you understand the nature of doing business?
Yes, we do. Mike’s enthusiasm for doing business has been rubbing off on us for a long time now.

How big are you?
There are nine of us. We like this size, because we’re big enough to do work for big corporates, and small enough to do work for small business. Being small also means that the boss knows what is going on, and we think that is a good thing.

How long have you been in business?
Mike started this business when the commercial Internet started. We’ve not grown into online business and custom development – we have always done this!

I don’t want you to work for my competitor, too – do you do exclusive work?
Sometimes, yes. We can talk about that.

Will I own the code?
Yes! You paid for it, it is your code. We usually maintain our customer’s investment, but a few prefer to host it and tinker with it themselves. We’re okay with that.

What about security
We’ve been at the receiving end of hackers, once, and that is not nice. Which is why we are now obsessed about security, for both custom development and WordPress.

What happens to my website if a natural disaster strikes?
Our servers are in a pretty robust data centre, but we can switch over to a set of servers that are on standby in a different town.


All the other frequently asked questions

What platforms do you support?
Either PHP or ASP.NET, depending on your own environment.

Can you interface with APIs and existing databases?
You have one of those? We love interfacing with those.

Can our new system integrate with our existing website?
Heck, yeah. This is what we do best!

What CMS (content management system) do you support?
We like WordPress. As we mentioned, we often integrate new applications with WordPress. We can help with Drupal and Joomla too, but we often migrate these to WordPress if they are getting old and out-dated.

What eCommerce platforms do you support?
Magento, if that’s what you use or if you need that level of complexity. WooCommerce, which is great for WordPress sites. We can even develop custom plugins for Shopify.

Will the solution include proprietary 3rd party code, platforms or libraries?
Usually not. We prefer industry standard and open libraries and platforms, and use it where we can.